What is VMAX?

VMAX is a vertical marketing assistance program designed to accelerate demand generation for Microsoft Dynamics™ Partners.  Through VMAX, Microsoft Dynamics™ partners can outsource teleprospecting and the development of custom, vertical sales and marketing materials. In addition, VMAX participants will receive up to $10,000 in matching funds to help jump start these industry-focused activities.

Is VMAX Right for Me?

If you are a Microsoft Dynamics™ Partner and can answer yes to the following questions, VMAX may be right for you:

  • Do you have experience selling into a vertical market? You have several customers in your vertical giving you unique insight into your target market or you have a unique solution for this vertical.
  • Are you interested in expanding penetration of your vertical market?
  • Are you interested in outsourcing your marketing execution, such as telemarketing or creation of vertical sales and marketing materials?
  • Can you identify 500 target accounts in your vertical and geography?
  • Are you willing to commit resources to a vertical marketing campaign? You have between $7K- $12K to execute a campaign, as well as someone within your organization willing to spend approximately 25 hours over the next 2-3 months to work with the VMAX vendor team.
  • Can you commit to provide visibility & feedback on opportunities generated through this campaign?