Menu of Options

One of the great things about VMAX is that you are able to tailor each vertical campaign to your needs.  You will choose from a list of a la carte campaign elements.  Available elements include:

Case Study

Let your past success with your customer’s help you sell!  Your consultant will engage with you and one willing customer to help put the benefits and the ROI of your solution into words.  You can add an audio version of your
case study to supplement your written version!

Solution Brochure

In the ever-changing world of technology, it’s easy for company materials to become obsolete. Your consultant will work with you to create a strategic brochure that showcases your company’s assets for your vertical solution.

Solution Fact Sheet

You’ve committed to targeting a particular vertical with your solution - it’s important that your materials reflect this commitment. Your consultant will work with you to create a solution fact sheet that showcases your vertical solution, along with your company’s vertical expertise, in a succinct and professional document.

Solution Presentation

Give professional presentations with a PowerPoint deck that includes your company’s core value and points of differentiation. Choose either a template version or a customized version with notes tailored to your audience.  Your consultant will assist in organizing your message, your content and your graphics to create a professional presentation for the vertical you’ve selected, for either presentation option.

Press Release

Ensure your newsworthy content is put into proper context for others to “pick up” your story.  Your consultant will research the vertical publications and industry news sites that reach your target audience, determine the types of information deemed “print worthy,” and work with you to develop a press release that a journalist will read and share.

Direct Mail

Be sure you get the audience you are looking for! Work with a marketing consultant who will assist you with creating your promotional offer and developing a strong call to action for your campaign. Your consultant will assist in the development of a direct mail postcard or personalized business letter and will execute on the mailing of the campaign.

Bulky Mailer

Grab the attention of your prospects with a bulky mailer! A themed gift item, along with a printed insert will be designed to communicate your value. Your consultants will work with you to brainstorm, design, and create an appropriate gift and insert.

Landing Page

Do you need to tell a compelling story on your website about a specific offering or area of expertise? Your consultant will work with you to create a distinctive landing page that showcases your company solution and vertical expertise.

Teleprospecting

Generate ROI with sales-ready, well-qualified leads. Conduct a teleprospecting program to generate leads, profile accounts, confirm contact details and segment your contact list. Fill your sales pipeline and build a house file for future marketing efforts.

List Procurement

Select the ideal vertical list for your program. Leverage our vendor expertise in selecting and buying subscription lists, compiled lists or company directories. Make sure that you are laser focused on the right accounts with the right contacts.

Email

Are you itching to reach out to your vertical audience? No need to wait any longer – we can help you get the word out! Your email will focus on the parameters and objectives of your campaign, highlight key points of differentiation, and business pains your product addresses for this vertical.

Nurturing Leads

Once you’ve uncovered leads through VMAX, learn how to appropriately nurture those leads to move them along the sales cycle.  Nurture Marketing instruction and assistance with nurture direct mail and telemarketing is available through our vendor team.

Data Management

Ensure that your list is optimized through data hygiene services. Lists are suppressed, merged, cleansed and appended with data from your house file, external files or online research.

Sample Packages with Pricing