Partner Successes
InterDyn AKA
Vertical: Architecture & Engineering
8 Opportunities at 20% or better
>$1M in sales pipeline
InterDyn
recognized an opportunity within the Architecture and Engineering space
and was eager to build on their previous success in this market. Gaining
the background needed to commit to this vertical would require InterDyn
to shift some sales focus away from existing business. VMAX gave InterDyn
the tools, vertical knowledge, and pipeline needed to ramp up, without
interrupting their existing efforts.
"The services available through VMAX allowed us to expand our business in a vertical without pulling sales and marketing off of our existing business. VMAX is a really good way to get a vertical campaign off the ground."
–InterDyn AKA
SimCrest
Vertical: Ship
Chandlery (Concierge Dock Services)
2 Sales at $230,000 in revenue
7 Opportunities at >$800K in pipeline
While
SimCrest is strong in their knowledge of technology, they had struggled
with getting results from marketing efforts. VMAX provided vertical
understanding, flexible campaign options, and professional materials that
aligned with the Microsoft Dynamics™ look and feel. Following a
rewarding campaign through VMAX, SimCrest is eager to pursue additional
marketing opportunities.
"We’d done marketing before – without a lot of success. When VMAX came up, we were leery of spending money again. Microsoft convinced us to participate, and our results were so astonishing, we brought on a full time Director of Marketing!"
-SimCrest
eBecs
Vertical: High Tech and Automotive
15 Opportunities at 20% or better
>$6M in sales pipeline
eBecs
wanted to extend their reach in both High Tech and Automotive. The company
needed help gaining a better understanding of each vertical, and then
developing a steady pipeline that they could nurture over time. VMAX helped
eBecs generate relevant sales materials that supported their activities
in each vertical and jump started their pipeline.
“We were struggling to build a sales pipeline and saw VMAX as a good way to engage alongside Microsoft. It gave us a strong platform and understanding of the US market – we found out that ‘lean’ is not so much a buzz word in Automotive but is very much in High Tech.”
-eBecs
NexTec
Vertical: Energy
Narrowed list from 600 companies to 200 solid prospect companies
NexTec
had two sales and marketing employees working at capacity on existing
business initiatives. As a company, NexTec identified the opportunity
presented in the Energy market, but couldn’t devote the staff resources
required to get a campaign in market and build a new pipeline. The VMAX
telemarketing program helped to better define their target and develop
a solid list of the right prospect companies for their solution.
“We learned a lot about our vertical through VMAX. The contact and experience with the telemarketing firm was phenomenal – I would absolutely recommend VMAX.”
-NexTec
Next Steps
